2025 Categories

Open to all UK-based insurance brokers and independent intermediaries serving SME and mid-market clients. Entrants should demonstrate a combination of some or all of the following:

• How they have responded to the demands of SME/Mid-market customers with products/schemes or offering/s relevant to their needs
• Top quality service
• Evidence of any value-added services or support such as risk management
• Evidence of SME/mid-market product and/or service innovation in the context of profitable growth
• Testimonials from insurers/business partners/customers will help validate an entry

Open to all UK-based insurance brokers, appointed representatives and independent intermediaries serving the high net worth, personal lines and micro-commercial market. Entrants should demonstrate a combination of some or all of the following:

• How they have responded to the demands of personal lines consumers with products/schemes or other offering/s relevant to their needs
• Top quality personal lines service
• Evidence of any value-added services or support
• Evidence of high net worth/personal lines/micro-commercial product and/or service innovation in the context of profitable growth
• Testimonials from insurers/business partners/customers will help validate an entry

Open to all insurance brokers and intermediaries that do business throughout the UK. The judges will be looking for a company that can demonstrate a combination of some or all of the following:

• Profitable growth and customer retention
• Staff progression and promotion of professionalism
• Innovation whether in product/scheme development; marketing; and/or utilisation of technology/digital channels
• Examples of new initiatives aligned with the broker or intermediary's strategic and business goals

Open to all insurance brokers working in the Lloyd's and London market.

This award aims to reward teams working in - but not exclusively - product areas such as aviation, cyber, marine, political risk/contingency, property owners, transport/freight etc.

Or that service industry sectors such as construction, energy and mining, financial institutions, pharmaceuticals, public sector, telecommunications etc. The judges will be looking for a Lloyd’s or London Market broking team that can demonstrate a combination of some or all of the following:

• Profitable growth and customer retention within their niche specialism/product area
• Unrivalled service in their chosen market
• Innovation whether in product development; risk management; modelling and/or utilisation of technology/digital channels
• A new initiative or initiatives that responded to the sophisticated demands of a client/s, including case studies

Open to any individual, organisation or partnership that can demonstrate that they have implemented an initiative or programme that has achieved the objective of making said organisation or clients/customers of said organisation more resilient to risks that could have a detrimental effect on their business/supply chain.

Entrants should demonstrate a combination of some or all of the following:

• Board level engagement and how this is achieved
• Alignment/integration with the organisation's business model
• Risk leadership, highlighting the use of risk management to support achievement of operational and/or strategic objectives
• Improved resilience with examples including the implementation of rapid response plans or application of lessons learned, including near misses
• Knowledge sharing among stakeholders to introduce good practice
• Tangible outcomes with examples such as evidence of cost savings, reduced error rates or sustained revenue enhancement/profitability

Open to any claims department or relevant section of an UK-based insurer, MGA or Lloyd's syndicate. The judges will be looking for a company that can demonstrate a combination of some or all of the following:

• Examples of a response to a single event, major issue or multiple claims that went beyond business-as-usual in 2024/25
• Use of innovative thinking/technology/process improvement to make the claimant's journey smoother and/ or to streamline internal systems to the mutual benefit of the entrant and their customer
• Innovative use of supply chain/partnerships to deliver great customer service
• Evidence of staff engagement with claimants/business partners to keep them informed and up-to-date
• Testimonials from customers will help validate an entry

Open to any firm/third party business offering claims handling and claims management services to the insurance industry including – but not confined to - law firms, loss adjusters, disaster recovery/restoration specialists, assessors, motor repairers and claims management companies. The judges will be looking for a company that can demonstrate a combination of some or all of the following:

• Examples of a response to a single event, major issue or multiple claims that went beyond business-as-usual in 2024/25
• Use of innovative thinking/technology/process improvement to make the claimant's journey smoother and/ or to streamline internal systems to the mutual benefit of the entrant and their customer
• Great collaboration with insurers or other service providers to act to the betterment of the claimant's end journey
• Evidence of staff engagement with claimants/business partners to keep them informed and up-to-date
• Testimonials from customers/insurer and broker partners will help validate an entry

Open to any business [whether insurance companies, reinsurers, Lloyd's syndicates, MGAs, loss adjusters, self-insureds and corporates - or a combination of any of these] engaged in responding to major loss. Entrants should:

• Use a case study or studies to demonstrate how they have responded to a UK or International major loss, which will be defined as any claim the size and scope of which takes it well beyond the routine or an incident that gives rise to a surge in claims following a natural or manmade disaster

Examples might be single incident that gave rise to a large and complex claim (e.g. a fire in a chemical plant); or an incident that gives rise to multiple claims in a single location (e.g. a major flood, terrorist attack or storm).
The claim/s could cover catastrophic property and/or personal injury loss/es.
The major loss could be international, but the entry must demonstrate how UK-based employees played an important and material role in said response.

The judges will be looking for entries that:

• Demonstrate ability to respond to such incidents, utilising the company's own resources and co-ordination of those provided by third party suppliers
• Testimonials from insurers/business partners will help validate an entry

Open to any UK-based insurer, reinsurer, Lloyd’s syndicate, broker, MGA; or combination of any of these three. The judges will be looking for entries that:

• Have clearly demonstrated an excellent level of customer care backed by clear standards and validated monitoring of performance
• Proof of the impact of an innovative customer care strategy on retention levels and client satisfaction
• The entry might relate to a large customer group or a smaller more focused collective, but you need to demonstrate the two points above
• Parties other than insurers, brokers and MGAs could be involved in the response; but the entry must come and be led by  one or a combination of the these eligible entrants

Open to any UK-based insurer, reinsurer, Lloyd’s syndicate, broker, MGA; or combination of any of these three. The judges will be looking for entries that can demonstrate a combination of some or all of the following:

• Have clearly demonstrated an excellent level of engagement at every point of the buying journey from marketing to sales to customer service
• Can provide proof of the impact of an innovative customer experience strategy including improving touchpoints and how both policyholders - and prospective policyholders - feel towards a brand
• Have used new online/offline processes, an omni-channel channel approach and technology to make sure customers experience a frictionless, speedy and smooth journey by reducing and/or removing barriers that might prevent then buying/renewing
• Match the pre-sales/sales experience, with post sales interactions to maintain the customer interest in a business and the products/services they have purchased
• Parties other than insurers, brokers and MGAs could be involved in the response; but the entry must come from and be led by one or a combination of the these eligible entrants

Open to any outsourcer or third party service provider offering professional, advisory or technical service directly to the general insurance market or its supply chain.

The judges will be looking for:

• Evidence a business has responded innovatively to the demands of the market
• Evidence of consistent levels of service and customer satisfaction, whether those customers are in business-to-business or business-to-consumer relationships
• Evidence of enhanced business success through their relationship with the insurance market
• Testimonials from insurers/business partners will help validate an entry

This will focus on the effective and agile use of technology by general insurance companies and brokers as part of the wider shift to digitalisation. Covering both business-to-consumer and/or business-to -business relationships, judges will be looking for examples of at least one or a combination of some of the following:

• How firms that have fully engaged customers through technology platforms such telemetry, blockchain, RPA, AI, apps or mobile devices to enhance their end-to-end insurance journey and create a single 360-degree view of consumer interactions
• Evidence of success in applying the latest technologies and generating profitable business as part of a holistic response to the digital shift
• Evidence of improved customer engagement and personalisation
• Evidence of enhanced customer service and an integrated adoption of tools such as data analytics
• Evidence of how a firm has reduced complexity, thereby lowering costs and increasing their ability to respond to change

Open to all insurers, reinsurers, MGAs, brokers and service providers, individually or working in partnership.

Open to any insurer, reinsurer, MGA, broker or third party provider operating within the UK general insurance market. The judges will be looking for a company that can demonstrate a combination of some or all of the following:

• How their organisation and staff have successfully championed the development of professionalism
• Adoption of the Chartered agenda across their business or the implementation of training across the business or to meet a specific need
• Adoption of best practice and strong professional values throughout the organisation
• How a programme has played an integral strategic role within the business, contributing to its success
• Evidence of benchmarking against external standards. Entries should also highlight how any initiatives have contributed to business success

This award focuses on business and administrative processes. Judges will be looking for:

• Evidence that the application of new information and communications technology has enhanced the quality, efficiency and cost-effectiveness of its business administration
• Evidence of greater efficiency, better customer service, lower error rates and effective implementation within agreed budgets and timetables

Open to all UK-based insurers, reinsurers, MGAs, brokers and service providers, individually or working in partnership.

The judges will be looking for a company or project that:

• Can demonstrate how they have embraced the principles of business sustainability within their operations
• Examples could include using resources and energy as efficiently as possible, promoting social inclusion, sustainable communities and/or well-being
• The initiative could be an international, national or local project and should demonstrate a coherent and integrated approach
• Shows evidence of the delivery of policies in action
• Displays a clear statement of how any initiative is aligned with the company or organisations strategic and business goals

Open to insurers, reinsurers, MGAs, brokers and service providers, individually or working in partnership.

Open to insurers, reinsurers, MGAs, brokers and service providers, individually or working in partnership

The judges will be looking for a company or DE&I project that:

• Aims to boost diversity and inclusion that has clear and measurable objectives
• Can demonstrate how they have embraced the principles of diversity and inclusion within their operations
• The initiative could be an international, national or local project and should demonstrate a coherent and integrated approach
• Evidence of the delivery of policies in action
• A clear statement of how any initiative is aligned with the company or organisations strategic and business goals

Open to any insurance organisation/start-up that has been trading for less than five years as of 31 December 2024, that can demonstrate success in making a noteworthy contribution to the UK general insurance market in its short life time.

Entrants could include – but are not limited to:

• A newcomer that has identified a significant insurance market failing and/or gap and filled it
• A newcomer that has helped advance the insurance sector by using the latest technologies either as a third party provider or at the consumer interface
• A newcomer that has made a difference to the insurance customer experience at inception, in the event of a claim or at anytime inbetween.
• The business may not be significantly profitable or fulfilled its objectives to date, but will need to demonstrate a plan that evidences great future potential for investors and customers

Open to anyone working in the UK general insurance or reinsurance industries aged 30 or under on the closing date of 28 February 2025. The judges will be looking for a person who has achieved the following:

• Made significant strides in their professional development
• Can clearly demonstrate their contribution to the organisation, team or department in which he or she works
• Has made a mark outside their employer, either on a macro industry level or through business aligned activities
• All nominations must be made or supported by the person's departmental manager

We are repeatedly told that the insurance industry's heartbeat is its people.

But for every senior practitioner who is in the spotlight, there are hundreds of workers who go unnoticed externally, but are appreciated within their own firms, and much admired and respected by their colleagues. These people may not be line managers or have direct reports, but their efforts and achievements this year will have made a crucial mark on the business they work for. This award will seek to give these unsung superstars their moment in the limelight. They might have already been acclaimed at an internal company awards event.

The judges will be looking for a demonstration and evidence of an individual's contribution to their team or department over the last 12 - 18 months; examples of when said person went the extra distance; and details of how they have made their mark.

Open to anyone working in the UK general insurance or reinsurance industries. 

This special award will be presented to an individual who has made an outstanding contribution in the last 12 – 18 months, whether through the advancement of the organisation that employs them; or the wider insurance industry.

Open to anyone working in the UK insurance industry. 

The winner could be someone who:

• Has led a sea change within a business through their strategic vision and/or a successful acquisition
• Helped the wider sector through their engagement with stakeholders, regulators and politicians to effect a notable change that benefits the industry's standing in the eyes of the public and commerce
• Firms will be able to nominate candidates they think fits this criteria and the BIA judging panel will determine the winner, which will be announced at the Awards ceremony. There is no shortlist. 

This special award will be presented to an individual who has made an outstanding contribution to the success of the insurance industry through their illustrious career.

Previous winners include: Peter Wood, Victor Blake, Sir David Rowland, Allan Bridgewater, David Prosser, Scott Bell, Simon Bolam, Robert Hiscox, Walter Merricks, Lord David Hunt, Patrick Snowball, Gerry Loughney, David Slade, Ashton West, Peter Cullum, Reg Brown, Barry Smith, David Herzell, Jonathan Evans, Stephen Catlin, John O’Roarke, Annette Court, Keith Morris,David Stevens, Vicky Carter, Amanda Blanc and Steve White.

Firms will be able to nominate candidates they think fits this criteria and the BIA judging panel will determine the winner, which will be announced at the Awards ceremony. There is no shortlist.

Open to any UK-based insurer, MGA, wholesaler or Lloyd's syndicate that trades using brokers as primary distribution channel.

The judges will be looking for a company that can demonstrate a combination of some or all of the following:

• Examples of a product development/ innovation that has helped brokers better service their client’s needs
• Examples of customer relationship management that have resulted in greater engagement with the broker segment
• Use of innovative thinking/technology to make the broker’s life easier
• Use of third party partnerships to help brokers deliver great customer service
• Testimonials from customers will help validate an entry

Open to all insurers authorised to conduct business in the UK that have a deep understanding and expertise in a specialist line/specialist lines, including - but not restricted to - legal expenses,, specie, cyber, marine, aviation, engineering, animal health, political risks; Or working with dedicated industry sectors/professions.

Entrants should demonstrate a combination of some or all of the following:

• How they have responded to the demands of customers with a product/scheme or offering/s relevant to their needs
• Evidence of any value-added services or support such as risk management advice/inhouse claims handling
• Profitable growth and customer retention
• Innovation whether in product/scheme development; marketing; and/or utilisation of technology/digital channels
• Examples of other initiatives aligned with the insurer's strategic and business goals.
• Testimonials from insurers/business partners/clients will help validate an entry

Open to all MGAs authorised to conduct business throughout the UK. The judges will be looking for a company that can demonstrate a combination of some or all of the following:

Entrants should demonstrate a combination of some or all of the following:

• Profitable growth and customer retention
• Staff progression and promotion of professionalism
• Innovation whether in product/scheme development; marketing; and/or utilisation of technology/digital channels
• Examples of new initiatives aligned with the MGA’s strategic and business goals

Open to all companies authorised to conduct commercial lines business in the UK.

The firms shortlisted for this award will be expected to do a short presentation to the British insurance Award judges, at which they will be able to fully explain their commitment to meeting commercial customer [from SME to large corporate] demands; strategic vision; track record of innovation and growth/ profitability.

However, all we need for now is for you to list five reasons why you should be shortlisted as Commercial Lines Insurer of the Year.

Our esteemed judging panel will be aware of your businesses recent results and track record; so this gives you a chance to list five things that they might not be aware off that make your business stand apart as the Commercial Lines Insurer of the Year.

This could include examples of product developments; diversification; staff engagement; partnerships; transformational deals; digital advancement; exceptional service and/or successful political lobbying [to name just eight] that make the business stand out from the field.

You can submit customer testimonies to support your entry.

Open to all companies authorised to conduct personal lines and micro commercial business in the UK

The firms shortlisted for this award will be expected to do a short presentation to the British insurance Award judges, at which they will be able to fully explain their commitment to meeting personal lines [which includes one or a combination of motor, household, pet, travel, gadget, high net worth, micro commercial etc…] customer demands; strategic vision; track record of innovation and growth/ profitability.

However, all we need for now is for you to list five reasons why you should be shortlisted as Personal Lines Insurer of the Year.

Our esteemed judging panel will be aware of your businesses recent results and track record; so this gives you a chance to list five things that they might not be aware off that make your business stand apart as the Personal Lines Insurer of the Year.

This could include examples of product developments; diversification; staff engagement; partnerships; transformational deals; digital advancement; exceptional service and/or successful political lobbying [to name just eight] that make the business stand out from the field.

You can submit customer testimonies to support your entry. 

Open to all companies authorised to conduct general insurance business in the UK.

The shortlist for this category will be made up of the firms that the judges believe have demonstrated through entries in other BIA categories - including – but not restricted to - Personal Lines Insurer of the Year, Commercial Lines Insurer of the Year, Customer Care, Claims Initiative, The ESG Awards, The Professional Development Award and Digital Insurance Innovation – that they are a business that stands out from the field.

The firms shortlisted for this award will be expected to do a short presentation to the British insurance Award judges, at which they will be able to fully explain their commitment to meeting customer demands; strategic vision; track record of innovation and growth/ profitability.

Open to all general insurance businesses, organisations and employees working in partnership with each other for the good of their stakeholders/shareholders - or the wider British insurance sector as a whole.

Collaboration is repeatedly hailed as a key factor to success in the UK general insurance sector.

Whether it is through individuals working together to promote an industry wide campaign or organisations teaming up to achieve a common objective, the importance of industry collaboration should never be overlooked.

With this in mind, this BIA category aims to reward companies, organisations or groups of individuals for their teamwork and achievements in coming together to either further their commercial ambitions, solve a problem or promote a common goal over the last 12 to 18 months.

This award recognises the importance of business deals, partnerships and key hires that impact the UK insurance sector.

Examples could include:

• A major affinity/ white-label deal
• An outsourcing/insourcing arrangement
• A transformational acquisition
• A major investment
• A business realignment or restructure
• A well-capitalised new entrant

The shortlist will be chosen by the judging panel and the winner will be decided by a vote among attendees of the British Insurance Awards at the Royal Albert Hall.

The winner of this award will be decided by the respondents to the Insurance Post Best Insurance Employer research which will carried out in H1 2025 by Insurance Post.

To make sure your firm is in the running, please make sure that enough of your staff respond to make you eligible for the award when survey opens.

Open to Insurers, Brokers and MGAs with 500 or less staff.

The winner of this award will be decided by the respondents to the Insurance Post Best Insurance Employer research which will carried out in H1 2025 by Insurance Post.

To make sure your firm is in the running, please make sure that enough of your staff respond to make you eligible for the award when survey opens.

Open to Insurers, Brokers and MGAs with 500 or more staff.

Open to all UK-based insurance brokers, independent intermediaries and appointed representatives that fall under the auspices of the BIBA Smaller Broker Advisory Board, i:e firms that have 30 or less staff.

Entrants should demonstrate a combination of some or all of the following:

• How they have responded to the demands of their customers
• Top quality service
• Evidence of any value-added services or support such as risk management
• Evidence of product and/or service innovation in the context of profitable growth
• Testimonials from insurers/business partners/customers will help validate an entry

Networks are strongly advised to submit entries on behalf of their best members. 

Open to all reinsurers authorised to conduct business in the UK that have a deep understanding and expertise in either property & casualty reinsurance; life & health reinsurance; or both.

Entrants should demonstrate a combination of some or all of the following:

• How they have responded to the demands of customers with a tailored offerings/services relevant to their needs
• Evidence of any value-added services or support such as emerging risk advice/analysis, trend advice/analysis or inhouse claims handling
• Profitable growth and customer retention
• Innovation whether in service/offering development; risk analysis; and/or utilisation of technology/digital channels
• Examples of other initiatives aligned with the reinsurer's strategic and business goals
• Testimonials from insurers/business partners/clients will help validate an entry

Open to all life insurers authorised to conduct business in the UK that have a deep understanding and expertise in term, whole or universal life products.

Entrants should demonstrate a combination of some or all of the following:

• How they have responded to the demands of customers with a product or offering/s relevant to their needs
• Evidence of any value-added services or support such health checks, mental health counselling and bereavement support
• Profitable growth and customer retention
• Innovation whether in product development; marketing; and/or utilisation of technology/digital channels
• Examples of other initiatives aligned with the insurer's strategic and business goals
• Testimonials from business partners/clients will help validate an entry